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We’ve Donated Almost 200,000 Meals!
If I had to pick a theme for 2022, I’d probably call it “The Year of Giving.” Way back in January, my team and I set an ambitious goal to donate a quarter of a million meals to Feeding America this year. One of our strategies was donating ten meals for every order placed on our website. As I write this, we’ve given almost 200,000 meals to kids in need!
I can hardly believe the number. We’ve also donated almost 100 meals to local youth sports teams here in the Farmville, North Carolina area. Whether we’re donating canned goods to families or pizza to JV football players, it feels incredible to share our profits in such a meaningful way. We’re truly blessed to have the resources to help our community.
I’m confident that by the end of the year, we’ll either meet our donation goal or get right up to the finish line!
Giving back is an essential part of doing business; this year, Chiro1Source took that idea a step further than ever before. Not only did we boost our donations to charity, but we also introduced a giveaway program for clients like you. Hopefully, you remember reading about it in this newsletter! Since the start of 2022, we’ve given away nine Solo Stove fire pits, a YETI cooler, and a Theragun PRO at trade shows and through our monthly website giveaways. (You can check out that program at Chiro1Source.com/give.)
Those giveaways have been so much fun, especially when we meet our clients in person. At The National by FCA chiropractic show in Orlando, we picked a lovely family to win the Yeti cooler. They were joking around when we pulled the cooler out, and when we asked them to pose for a picture, the shortest lady in the group climbed on top of it! We’re all standing around her in the photo and barely holding back our laughter.
Giving has definitely been the highlight of 2022 for me, but we’ve also hit a few other significant milestones as a company.
- We updated our logo to include our new slogan: “You adjust, we supply.” I’m really excited about how it looks!
- We launched our very own brand, HeartNSoles. It took our team about a year and a half to develop HeartNSoles, and its first product — Blueline Cushion Foam Insoles — debuted this summer. They were very well-received! It was great to see so many chiropractors selling our insoles in their offices.
To make it even easier for you to turn a profit with the Blueline insoles, we’re planning to launch a starter pack for you by early January. The pack will include 13 pairs of insoles (by 12, get one free) and a high-end counter display for you to use in your office.
I’ve also had a great year on the personal side. Bennett just turned two years old, and Marah and I managed to squeeze in a parents-only trip to the Virgin Islands over Thanksgiving. It was our first getaway since 2019!
If you’ve read this far, thank you so much for your support in 2022. Chiro1Source faced many challenges this year, just like every other small business, but with your help, we made it through. And even managed to give back!
I’m looking forward to another big year in 2023. We have some unique products lined up to share, and we’re also planning to offer your more training and resources to help you sell those products in your practice and bring in more revenue. Keep an eye on this newsletter for updates.
Cheers to a bright future for both of us!
-Josh Walker