How to Sell More Back Braces: Tips From BaxMAX Supports President Dave Hodgson

In the last couple of months, a few chiropractors have reached out to us asking for tips on selling more back braces in their clinics — and we have answers! Actually, our friend does: There’s no one better to give this advice than Dave Hodgson, the president of BaxMAX Supports.

BaxMAX Supports makes our bestselling BaxMAX Back Brace, and they’ve recently added even more promotion options to their arsenal. Here are three tips for selling more back braces directly from the president himself!

1. Leverage the new point-of-sale display. The BaxMAX Back Brace Starter Package available on Chiro1Source.com now includes a new feature: A 4-foot tall, 1-foot-wide, freestanding point-of-sale display! “Obviously, visibility is really important in the clinic, so we highly recommend the point-of-sale display,” Dave says, adding that the display was designed to take up just 1 square foot of floor space so it fits in even the smallest chiropractic offices.
2. Take BaxMAX’s free online training program and share it with your staff! “Anybody can log in and take our training for free,” Dave says. “It’s a 20-minute, video-based training with four segments, and there’s a 10-question quiz at the end. It covers selling techniques, the ins and outs of the brace, how to size a man, how to size a woman, and how to do a proper demonstration.” You can find the training at BaxMAX.net/pages/chirotraining2.
3. Keep a demo unit within reach, either at your reception desk or in your examination room. Your patients will be more likely to buy the BaxMAX if they can try it on first, learn how nice the breathable mesh feels, and discover how easy it is to adjust the brace themselves.

“You’ll want to have the add-ons for the demo as well,” Dave says, pointing to the hot/cold therapy packs that Velcro inside the brace and are excellent to use for inflammation, the 5-inch extender for larger patients, and the interior stays that add extra abdominal support.

Dave also recommends discussing the BaxMAX’s features with patients. Standouts include the fact that it’s the lightest, most breathable brace on the market and comes with a five-year replacement warranty. Click here to grab a Starter Package and start selling!