A Q&A With Brand Builders Group – Score a FREE Strategy Call!

As you read in my previous blog post, I’ve fallen head over heels for Brand Builders Group (BBG). I love that they help business owners like me prioritize giving back, and I’m a big fan of their clear, four-phase process for brand building and business growth.

To help you learn a bit more about those things and how they can benefit chiropractors like you, I sat down with BBG’s founding strategist and director of strategic growth Elle Petrillo. She offered some great advice for anyone struggling to build a reputation and bring in new patients. I hope you enjoy our Q&A!

Q: How would you describe the work BBG does for business owners? 

A:  “We partner with experts in their space to help them become more well-known online and offline as well as how to leverage their personal brands to drive more revenue, spread their message, create impact, and establish more credibility in their industry. … We really only work with clients who have a big mission and vision for impact. They want to help people, and making money is a byproduct.”

Q: What is your No. 1 branding tip for chiropractors?

A: “I think one important key to remember is that everyone already has a personal brand. Your personal brand is the digitization of your reputation so you are either directly curating your brand and being intentional with it, or you’re letting others direct it. If you can get crystal clear on what you problem you solve in one-word, that will be a gamechanger for your business.”

Q: What big mistake do chiropractors make in the process of building reputation?

A: “Our reputation formula is Reach x Results = Reputation. … Most of us have spent our entire careers focused on the results we can get, the credibility factors we have, and curating the things about us that are impressive. We focus so much on that, but there’s this whole other aspect: Reach! Who actually knows about you? If people don’t know who you are and what you offer, they can’t come to you! That’s where testimonials come in. They are the No. 1 factor in whether or not someone chooses you while making buying decisions.”

Q: What’s your advice for generating more high-quality testimonials?

A: “To get better testimonials, you need to be really intentional about what questions you’re asking the person so that their responses tie back to your sales process. Then, it’s really about getting in the heads of your target audience. What do they want? What do they need? What do they care about? What are their biggest questions? You need to make sure you’re addressing those things in the testimonials you gather.

“To get more testimonials, you need to have a specific process. You need to know the right time to begin asking and build that into your entire customer journey. For example, I saw a chiropractor, and after six months of working together, I came in for X-rays and to see my progress. That’s when they asked for my testimonial because they knew I had made a lot of progress at that point.”

Q: What are BBG’s four phases of brand-building?

A: “Branding, marketing, selling, and scaling. They go in a specific order, not because you can’t be in all phases at once but because it’s possible to do the right thing at the wrong time.”

Did you know that out of all professions, most Americas (61%) feel it’s most important for their doctors to have an established personal brand? I didn’t! If you want to learn more from Elle and see what the BBG team can do for your business, visit FreeBrandCall.com/JoshuaWalker. It will take you to the sign-up page for a FREE strategy call exclusively for my newsletter readers!