Summer Surge: How One Chiropractic Clinic Shatters Sales Records

Every now and then, one of our customers ignites a sales boom in one of our products that we must stop and notice.

That has been the case in recent months with Oakley Chiropractic Clinic’s sales of Archies Arch Support Flip Flops and Slides. This stylish footwear always sells well in the summer, and our customers like it partly because it provides the same support as a typical orthotic. But Oakley Chiropractic has been breaking all the trendlines with its Archies sales.

Chiropractic Assistant Tara Fernandez, who orders and promotes products for sale to patients at the Oakley, CA., clinic, says Archies footwear sells itself in many ways. The flip-flops were designed by an Australian physical therapist tired of warning his patients about the hazards of wearing generic, flat flip-flops. Archies’ patented footbed molds to the foot and supports the arches. The tighter strap means your toes don’t have to curl to keep your flip-flops on, reducing strain on the muscles and tendons of the feet. The flip flops’ one-piece design prevents the strap from breaking away from the footbed, reducing the risk of sprained ankles. The overall effect is a more biomechanically correct posture, reducing hip and knee pain and easing plantar fasciitis.

Fernandez also employs effective sales techniques to keep patients and customers buying Archies and returning for more. First, she and Oakley’s Clinic Director, Dr. Kristin Mattingly, can honestly advocate for the product because they are both fans. Fernandez first heard about Archies from her hairdresser, who raved about how they enabled her to work on her feet comfortably for hours. Fernandez’s job keeps her on her feet for 8 to 11 hours daily, so she bought Archies Flip Flops for herself and Dr. Mattingly. “We both loved them,” she says. “I’m a true believer in these.”

She began purchasing Archies wholesale through Chiro1Source to sell directly to patients at the clinic. “We are the biggest consumers of the products we sell in our office,” Fernandez says. “We truly believe in using products we sell.”

Second, Fernandez keeps a large assortment of flip-flops and slides in a wide range of sizes and styles on a big display rack in the clinic waiting room. “We try to keep all the sizes and colors on hand so patients can walk out with them, rather than placing an order and waiting for them,” Fernandez says. Patients appreciate Archies’ wide range of sizes from 5 to 14 for both men and women and the rich assortment of colors.  “We’ve had a lot of patients excited about a new color, Kelly green,” she says. Fernandez also displays Archies’ dressier flip flops with shimmer coating and crystal embedded in the straps.

Fernandez uses Facebook and other social media to promote Archies footwear. A recent Instagram post featured Oakley Chiropractic’s large in-clinic assortment of flip-flops and slides, quoting Tennessee author and poet Kellie Elmore: “Some of the best memories are made in flip-flops.” Fernandez added a tagline: “Life is better in Archies flip-flops and/or slides.”

Fernandez owns over a half-dozen pairs of Archies flip flops and slides herself, wears them for all occasions, and recommends them to others at every opportunity. When she wore her black flip-flops with the crystal strap to a recent wine tasting, a stranger approached her and asked where she could get a pair. “I gave her my name and number,” Fernandez says, urging her to get in touch. “I call them the ‘summer essential’ for any outfit.”