3 Reasons to Decorate Your Office For Halloween and the Other Holidays

You might think it’s silly to string up paper bats in your waiting room or stick jack-o’-lantern decals to your treatment room windows. But studies show that decorating your workspace actually has benefits for both your team and your patients.

Here are three reasons to get into the Halloween spirit this year if you haven’t already.

1. You’ll strengthen your relationship with existing patients. Do you want to come across as a stiff, boring, unrelatable person — or someone who is fun, warm, and approachable? The latter, right? Decorating for the holidays paints a warm and fuzzy picture of you/your business and leads to more personal conversations. The more you build those relationships with your patients, the more excited they will be to come see you and refer their friends and family to your practice.
2. You’ll attract more new patients. If you post pictures of your decorated office on social media, you’ll give prospects the impression your office is a fun, upbeat place — the kind of place where they’d like to get treatment! (You’ll score bonus points if you include happy staff and patients in the photos.) You can also use outdoor decorations to boost your office’s curb appeal. Drivers might not notice a plain gray office building, but they will notice — and remember — a 10-foot-tall blowup skeleton! Next time that driver needs a chiropractor, your company’s name will pop into their head.
3. You’ll boost your team’s morale. Decorating for the holidays is a lot of fun, and it’s something your team can look forward to each year. Not only will arranging pumpkins give them a break from the daily grind, but working surrounded by reminders of happy childhood memories will also keep them positive and productive through the season.

Holiday decorations are such a mood booster that one psychotherapist — author Amy Morin — thinks even work-from-home employees should decorate.

“Studies have found nostalgia can help you find more meaning in life, bolster your sense of social connection, and provide an antidote to collective angst,” she wrote for Business Insider in 2020. “And who doesn’t need those things right now?”

Good luck — and happy decorating!